Mastering Your Car Wash Menu

Apr 20, 2017 12:47:45 PM / by Anne Brower posted in Car Wash, Advice, Wash Packages, Menu

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The car wash menu is one of the most important marketing and sales functions of your business. Fortunately, there are industry standards so you don’t have to reinvent the wheel!  Grab a beer, settle in, and let’s make you a menu!

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Common Sense Car Wash Safety

Apr 11, 2017 11:12:00 AM / by Ryan Cook posted in Advice, Chemicals, Safety

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Operating a car wash can be both an exciting and challenging proposition. There are unique hazards that are part of the day to day operations of any wash. We have chosen to work in an industry that has car wash safety challenges that need to be managed on a daily basis.

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Car Wash Marketing

Mar 3, 2017 5:15:18 PM / by Anne Brower posted in Marketing, Car Wash, Advice

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What is a marketing mix? And how can it help my car wash business? What should my marketing mix look like?

The right car wash marketing mix can make a drastic difference in your business performance. Learn all about it, and how to start thinking about what your mix should look like for your
 car wash. 

A marketing mix is based on the 4 P’s:

  • Price
  • Place
  • Product
  • Promotion

The 4 P’s are a great, guided way, to think through all the elements that go into your marketing mix. 

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Car Wash Best Practices

Mar 3, 2017 5:15:00 PM / by Anne Brower posted in Marketing, Car Wash, Advice

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 “Give them quality, that’s the best kind of advertising.” – Milton Hershey, Founder of The Hershey Chocolate Company

Marketing isn’t magic.  It helps to elevate an already successful product or service.  The most successful marketing comes from businesses who look at marketing through this lens and continue to elevate all parts of their business.

With that said, there are definitely some car wash best practices to consider when making your marketing plan.

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Creating Great Car Wash Packages

Mar 3, 2017 5:14:42 PM / by Anne Brower posted in Marketing, Car Wash, Advice, Wash Packages

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Car Wash packages are a very important and
 strategic element to helping your consumers
 understand
 how to best meet their needs.  There are a few different items to consider when planning out your car wash packages:

  • How many packages and add-ons to feature
  • How to display the packages and add-ons
  • Which formats require which information
Read on for an overview of each of these elements.
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Top Six Car Wash Marketing Ideas for 2017

Mar 3, 2017 5:14:01 PM / by Anne Brower posted in Marketing, Car Wash, Advice

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Looking for new ideas on how to market your car wash?

We have some great ideas for 2017!

Marketing is constantly evolving, and the era of putting an ad in the newspaper and calling it a day is long gone. Today, consumers want to engage with your brand in increasingly new and different ways. If you want to stand out, you need to get with the times.

Here are six car wash marketing ideas that will modernize your business and resonate with your customers.

 

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